Manufacturers: Should Videos Come From You or Your Resellers?
Product video demos are great. They increase customer engagement and conversion, but as a manufacturer (their site aside if they also sell direct to consumer) there are a couple options. Is a manufacturer better off covering production and distributing streamlined product videos to their resellers and affiliates or having them create the videos themselves?
For manufacturers, creating your own product demo videos provides greater control over brand message and presentation. When shooting, more scrutiny can be applied to the production approach that best fits your brand and products. It also enables you to directly reach out to affiliates and provide them with simple code to use on their sites to help increase sales of your products.
Leaving product video demos to be produced as the retail level definitely has its advantages and disadvantages. One advantage is that they know their brand and how to best reach their customers. Additionally, more personalization can be implemented for the actual reseller to create a powerful presence with video. If they’ve already begun the process of shooting product videos for their site, they might opt for cohesion amongst all videos rather than having video assets with different production styles.
However, while some resellers may be very proactive in using video there likely are many more sites still behind the curve, or at sub-par quality. This presents a key disadvantage of leaving product videos solely in the hands of affiliates and can provide good reason to make such video assets available to them.
While many resellers want more control of their media assets, they also want options. When manufacturers handle production for product videos, they don’t force resellers to use them, but merely make them available for them to help increase customer engagement and sales.
About Video Aptitude
Video Aptitude is a full service video strategy and production company for the web, providing turn-key services for eCommerce Sites, Manufacturers and Professional Service Firms. The Video Aptitude team handles strategic development, scripting and casting, production logistics, editing, and complete fulfillment to provide companies with premium video content and easy-install player code. Learn more about our services or contact us today