Video Aptitude Launches A/B Video Testing Service
San Francisco, CA. – Video Aptitude, a full service video production company for the web, recently announced the launch of a new service line for A/B testing of product videos. This service will allow eCommerce sites and manufacturers to have multiple video versions created on regular intervals for testing purposes.
Video Aptitude is a leading provider of branded online product videos and the A/B Video Testing service integrates to help improve viewer engagement.
“Product videos can significantly increase product page conversion rates,” said Forest Bronzan, Co-Founder of Video Aptitude. “But we don’t want to stop there. As with any marketing initiative, we want to keep making refinements and test to achieve better results.”
The A/B Video Testing service uses a sophisticated framework, developed by Video Aptitude, to select new production variants such as changes in on-camera talent, script, production style, and post-production approach.
“Logistically, it can be challenging for a lot of companies to produce videos; especially in large scale. Producing ongoing content versions for the same product is even more time consuming, and that’s why our A/B service helps streamline the process. We handle everything and our hosting platform provides metrics for deep analysis on performance.”
About Video Aptitude
Video Aptitude is a full service video strategy and production company for the web, providing turn-key services for eCommerce Sites, Manufacturers and Professional Service Firms. The Video Aptitude team handles strategic development, scripting and casting, production logistics, editing, and complete fulfillment to provide companies with premium video content and easy-install player code. Learn more about our services or contact us today